Expensive skincare doesn’t always mean better skincare. In fact, more and more effective brands are popping up at affordable prices that are winning over dermatologists and consumers alike.
One of those brands is Naturium — an affordable, cruelty-free brand you’ve probably seen at Target (or on your TikTok feed multiple times).
The brand was recently acquired by e.l.f. , another affordable, effective, and editor-favorite brand known for its groundbreaking products, pricing, and marketing strategies
(if you haven’t seen the brand’s Power Grip Primer campaign featuring Jennifer Coolidge, you’re missing out). The e.l.f. portfolio also includes brands like Keys Soulcare and W3ll People.
In honor of the news, we’re gushing over our favorite Naturium products of all time — from a cleansing balm that’s under $20 and removes every last trace of makeup to an acne-fighting body wash that dermatologists trust.
Purple Ginseng Cleansing Balm
If you haven’t tried this TikTok-famous cleansing balm yet, we want to introduce you to your next favorite.
Its gentle formula removes even the residue of long-lasting foundation, sunscreen, and even stubborn mascara, making it the perfect first step in a double-cleansing routine.
At just $20, it’s one of the most affordable cleansing balms we’ve tested. To use effectively, warm a penny-sized amount of the balm in your hands for a few seconds, then apply the product to your skin in gentle circular motions.
Once your makeup is soft and smooth, emulsify the balm with water and you’ll be able to easily remove it.
Dew-Glow Moisturizer SPF 50
The Dew-Glow Moisturizer with SPF 50 is another product that TikTokers definitely won’t say no to. The product is one of the brand’s best sellers (and often sells out).
“A few hours after applying [Dew-Glow], my skin felt incredibly moisturized, soft, and plump,” Byrdie editor Olivia Hancock wrote in her in-depth review of this moisturizing sunscreen.
She adds that people with balanced skin will find they don’t need to use a special moisturizer underneath the product. “The SPF alone is enough to provide plenty of hydration.”
Bonus: Many moisturizing sunscreens only contain SPF 30. While 30 is the minimum recommended by the American Academy of Dermatology, there’s some wiggle room in SPF 50 if you don’t reapply regularly.
Perfector Salicylic Acid Body Wash
If you’re struggling with body acne or skin blemishes, a body wash can make a big contribution to improving the health and feel of your skin.
One particularly good ingredient is salicylic acid, a beta hydroxy acid (BHA), which unclogs pores and gently exfoliates the skin. 2 This Naturium body wash is just what you need:
It contains encapsulated salicylic acid to dissolve pore-clogging oil, and a small amount of glycerin (a humectant) to minimize dryness.
Azelaic Acid 10%
Azelaic acid is a powerful ingredient—it helps fight acne, treat rosacea, and exfoliate dead skin cells. This Naturium serum combines the power of azelaic acid, niacinamide, vitamin C, and coffee seed extract.
This combo promotes a more radiant complexion and balances excess fat. Use a pea-sized amount a few times a week, morning and night (remember to follow with moisturizer and sunscreen).
Niacinamide Cleansing Gel 3%
Naturium’s Niacinamide Cleansing Gel is a real skin treatment. With 3% niacinamide (which brightens the complexion and fights signs of aging), this cleansing gel effectively removes oil and impurities. After cleansing, your face will feel incredibly soft, smooth, and balanced.
Phytoceramide-Rich Moisturizer
If you have dry skin, you’ll love this phytoceramide-rich moisturizer. The luxurious moisturizer with phytoceramides regenerates your skin barrier, reduces signs of aging, and protects skin from environmental impacts.
Apply the cream to your face, neck, and upper chest after applying your favorite serum morning and night.
Vitamin C Complex Serum
This bestselling serum from Naturium harnesses the power of vitamin C. This popular ingredient is known for its ability to protect the skin from free radical damage, smooth the complexion, and boost collagen production.
This product not only delivers on those claims, but also more. The brand recommends applying an even layer to your face, neck, and upper chest in the morning (followed by sunscreen), and again at night for best results.
